Social Media Ads

Which platform is best for you?

With all leading social media platforms (Facebook, Instagram, Twitter, LinkedIn and YouTube) capable of housing ads, understanding each platforms approach is a fundamental step in determining which will be most suitable to your audience, and to ensure you get the best ROI possible.

When to use Facebook / Instagram

Given Facebook owns Instagram, we bundle the platforms together when looking at the advertising side. Ads for both platforms will be run through your companies Facebook Business Manager / Facebook Ad Account.

Facebook and Instagram are best used when you have the following data for your determined audience:

  • Interests (i.e outdoor sports, interior design, cooking classes, etc.)
  • Pages (i.e the pages they “Like” on Facebook)
  • Location (while all platforms being discussed have geofencing capabilities, Facebook / Instagram allows for the most narrowed targeting. You may run ads to a radius as small as 0.5 miles)
  • Age
  • Behaviors (i.e investing, healthy eating, etc.)
  • Email
  • Phone
  • Zip code

When to use Twitter

  • Keyword (i.e a specific hashtag or keyword/phrase)
  • Interests
  • Location (city, county, state or country level)
  • @handle lookalike
  • Email
  • Phone
  • Relationship status

When to use LinkedIn

  • Job title
  • Industry
  • Seniority
  • Income
  • Location (city, county, state or country level)
  • Email
  • Company

When to use YouTube

YouTube ads are managed through Google, so depending on your objectives, these are frequently bid on based on keyword/phrase.


By installing code (i.e Facebook Pixel) to your website, each platform is capable of retargeting your website traffic. This is a worthy and actionable step whether you are new or fully accustomed to social media advertising.

Have questions? Reach out!