With all leading social media platforms (Facebook, Instagram, Twitter, LinkedIn and YouTube) capable of housing ads, understanding each platforms approach is a fundamental step in determining which will be most suitable to your audience, and to ensure you get the best ROI possible.
Given Facebook owns Instagram, we bundle the platforms together when looking at the advertising side. Ads for both platforms will be run through your companies Facebook Business Manager / Facebook Ad Account.
Facebook and Instagram are best used when you have the following data for your determined audience:
YouTube ads are managed through Google, so depending on your objectives, these are frequently bid on based on keyword/phrase.
By installing code (i.e Facebook Pixel) to your website, each platform is capable of retargeting your website traffic. This is a worthy and actionable step whether you are new or fully accustomed to social media advertising.
Have questions? Reach out! Info@wedianyc.com.